How often is it that you do a last-minute post for the day because you are so busy when you manage your business? When you run an email marketing campaign, meet with clients, post content, pay employees and so much more, it's a sign that you now need to start automating your repetitive task. One way to do this is scheduling your post which can save you a bunch of time. With the proper tools and strategies, you can increase your followers.
DO A SOCIAL MEDIA AUDIT
Before you start posting you need to know where you are so you can get to where you want to go. When you examine your existing social media account you can track key information like the social media handle for each account, your key demographic, and social growth. keep in mind that the time and how frequent you post affects the level of engagement so gather this information too
USE SOCIAL LISTENING
Now you know where you are and how your social media accounts are performing, it's time to look to listen to your social competitors. Remember your aim is to be among the best so you need to know what's working and what's not.
One social tool you can use is Hootsuite to monitor how frequently other social media page posts are and their content mix.
DECIDE HOW OFTEN TO POST
There's no standardized way to post whether you decide to post thrice daily, twice daily or even 5 times a day, you must know that "consistency is key" said Facebook. Stick to a regular time and also a regular graphic design standard so you can stand out. Spending a few hours creating a much content helps you stay consistent and can give each design the time it needs
DECIDE WHEN TO POST
According to Hootsuite, the ideal time for each business to post will vary based on demographics and the location of their own specific audience. Here's a compiled data from 300 accounts that Hootsuite created to determine the most effective trend to post on social media each week.
DECIDE TO MIX IT UP
There are different ways you can mix up your content whether it's creating a gift, meme, informative post, or just a beautiful pick of yourself. Let each photo display a different aspect and tone to your busy; not too formal but not too casual. Whatever your brand feel is, use different types of content to show that, thus, reaching a wider range of people in your target audience.