How does Digital Marketing work?
Digital Marketing is advertising using virtual/online tools such as search engines, social media, emails (cold & warm), web pages and mobile apps. Using these online media channels, companies endorse goods, services, and brands. As time progress the way digital marketing is done changes but the heart of it is the same: to create leads that become customers. As you develop your marketing strategy there are few things you'd have to consider:
- YOU NEED A GOAL
It's all about where you want to go and in knowing that, you'll be able to create strategies and methods that can help you get there. Whether it is several followers you desire to have or a certain amount of weekly sales each must be done with clarity and consistency. The smart method is a plausible way to ensure that your goals are met: Specific Measurable Attainable Relevant Timely.
- Evaluate where you're at
Be it ten thousand followers or none, knowing where you are virtually is essential. You'll be able to focus on and utilize tools that can assist you to understand your main market channels such as your website, your social media, your email marketing, your content marketing/SEO and which drive most sales/traffic to which doesn't.
- Understand the Digital Sales Funnel
This digital sales funnel is one of the most critical aspects of your plan and depending on how you design yours you can see massive results. It helps you to approach each part of the funnel with proper and efficient tools. The funnel starts with awareness, interest, engaging and lastly action.
- Build a buyer's persona
Know where they shop, know what they read and where you can find them online. After doing this, get specific about your strategy, know what they need and how you can meet or exceed their expectations. By doing all that, you'll be able to build a persona for your buyers and be able to relate to your clients more.
- Locate your customers on the Funnel
Knowing where your customers and potential customers are in the funnel, can let you apply different methods to boost your sales. Someone may be researching your products via your website or someone may have made a purchase have from your online store and you want them a part of your email list (to give discounts hoping they'd come again), all this information can be used to approach each person so you'll have better clarity in keeping them in the funnel.
- Create a Marketing Plan
Develop a strategy for all channels that bring in customers. For your articles, develop a keyword strategy (improving SEO), create a content calendar, post on social media, use CTA-Call To Action to allow customers to find your content easily and lastly, once you've had all your content strategy figured out, use automation marketing tools to save time and energy.
- Analyze and Refine Results
Once you've figured out your strategy and tools you can combine each to build your online presence. Ensure to check at intervals the strategies you've implemented, see if they are currently benefiting your business. You will need to know if clicks are turning into conversations, why or why not, also if engagements in the comment section are being more interactive, why or why not. Doing all this helps to see if what you have in place works for you.